Your “Marketing” efforts to promote your product or service will be a combination of website articles, blog posts, social media posts, more traditional networking and word-of-mouth methods.
In this book I have been highlighting the possibility of automating as many functions as possible to have your online business system functioning and performing for you 24 hours a day, if you are publishing valuable and helpful content online relating to your niche and industry the search engines will visit this content to include it in their search engine results pages (SERP’s) when people enter related keywords or key-phrases.
The downside of this method of getting traffic, called “Search Engine Optimisation” (SEO) is that it can take a long time for the content to be listed and the competition for popular keywords makes the results, like appearing on the first page, unpredictable. Some people call SEO “Free Traffic” meaning that you don’t pay for organic results – this ignores the hundreds of hours you have to spend producing and optimising your content which has a definite cost to it.
Consider PPC (Pay Per Click) To Create Initial Traffic
Previously we have discussed generating traffic by appearing in the search engine results. Even though we’re giving you some clues of how to appear in the organic search engine results quickly PPC is a way to generate instant traffic, if you have a little budget available.
PPC is a way to generate instant traffic!
“Pay per Click” advertising is a method of bidding on key words and key phrases so that when your advert is seen in the search engine rankings (at the top, right side or bottom of the page) and somebody clicks on it they will arrive at your website for a specific cost per click.
You are able to set a daily limit for your expenditure and you are fully in control of how much you pay for each keyword. Our advice is that you bid the minimum possible ($0.05) on a keyword and let the system tell you what the minimum you must bid to arrive on the first page.
If you have created good website copy that converts visitors into customers, pay per click advertising can launch your website instantly and assuming that the profit on your product or service is higher than the CPC (cost per click) budget you will start to see your online business income building swiftly.
Once you have an effective online business system in place; that you have refined and is working perfectly in converting leads into customers, your main role is to continue with online marketing to drive more and more specifically targeted traffic to your landing page.
If you have set up your system correctly everything that happens after they arrive at your landing page should happen automatically 24 hours a day.
This way except for driving traffic, which can be done by PPC (Pay Per Click) advertising, you will have little or nothing to do other than to investigate your next niche subject and set up an additional online business system.
Paying for Traffic & Leads
There are free ways to generate visitors but when you consider the time required to make this effective and the delay to getting your system “Live” there is a real opportunity cost.
The quickest way to get your online business off the ground is to carefully buy traffic to your website or social media pages.
The three recommended places to buy your traffic are Facebook Ads, Google AdWords and Bing Ads, I will be publishing separate detailed advice on this because using these platforms requires a whole eBook on its own.
Here is a brief introduction to the three main advertising options.
Facebook Ads
This has become the best form of advertising because of the very detailed targeting, Facebook holds massive data on your likes, interests and personal details so this allows you to target your adverts specifically to people interested in your product or service. You will need to set up a Facebook business page for your product or service to use this facility.
Google AdWords
AdWords is the next most popular and the longest running advertising option, the main benefit is that they have massive data on what people search for and the keywords or key-phrases they use. So your adverts will be triggered based on the subjects people are searching for.
Bing Ads
While Bing is not as big as Google, it works the same way and you can actually import Google Adverts and campaigns into Bing Ads, the benefit is that the adverts are cheaper and because Bing was based on the old MSN.com search engine and is now integrated with Skype (Owned by Microsoft) the reach is quite good.
For now I have included links to these three advertising options below so you can investigate them.
Although there are a great many PPC advertising options, which you can find by searching on the Internet, here are the most well-known and popular PPC advertising options;
Facebook Ads: http:// www.facebook.com/Ads
Google Adwords: http://adwords.google.com
Bing Adverts: https://advertise.bingads.microsoft.com
Step 8 - Action Tasks & Resources
Visit http://www.carlhenryglobal.com/resources for live links to all of these recommended Resources.
Visit Facebook business page https://www.facebook.com/business/
1. Watch all Videos Set up a Facebook Business Page
2. Learn About Facebook Insights
3. Read about How Google Adwords works
4. Open Google AdWords account https://adwords.google.com
5. Open Bing Keyword Research account
Resources
Watch Videos: Facebook business page
Become a Free Member Now!
http://www.carlhenryglobal.com/members
9 Action Steps
Here are the key steps of ONLINE! SUCCESS The Fundamentals You can click the links below or download the complete eBook below;
The Foundation – “The sales funnel”
Action Step 1 - Choose a Niche Subject
Action Step 2 - Targeted Traffic
Action Step 3 - Online Capture of Leads
Action Step 5 - Automatic Email Delivery
Action Step 8 - Your primary activity is Marketing
Action Step 9 - Get a Domain Name & Hosting
Click Here for Action Step 9.1 - Get a Domain Name
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