Digital Products, Licensing & Partnerships
Create once. Use repeatedly. Licence, distribute or build together.
Not every commercial relationship needs to begin with a conventional service contract. Digital products, intellectual property, systems, licences, referrals and partnerships can create different ways to work together and share value.
Some work can become an asset.
A useful framework, process, toolkit, software system, content library, methodology or digital experience does not necessarily have to be created again for every customer.
Once useful knowledge or technology has been structured into a repeatable form, it may be possible to package it, licence it, white-label it, distribute it or build commercial partnerships around it.
CHG develops its own digital products and intellectual property and can also help other organisations identify opportunities within what they already know, own or have built.
The commercial model can follow the opportunity.
Some opportunities suit a straightforward purchase. Others may work better through licensing, recurring access, referral, revenue share or a strategic partnership.
Buy
Purchase a defined digital product, toolkit or package.
Licence
Use defined intellectual property, systems or content under agreed terms.
Partner
Combine complementary capabilities, audiences or market access.
Share
Where appropriate, structure referral or revenue-sharing arrangements.
Buy, build, licence or work together.
The appropriate structure depends on whether you need a product, want to commercialise intellectual property or see an opportunity for both parties to create value together.
Digital Product Opportunity Review
Identify knowledge, processes, content or systems within a business that could potentially become a repeatable digital product.
Guide Price: From €350
Solution Ref: CHG-DPL-REVIEW
Identify Product Opportunities →Service-to-Product Development
Turn a repeatable service, process or area of expertise into a clearer packaged commercial product.
Guide Price: From €750
Solution Ref: CHG-DPL-PRODUCTISE
Productise Your Service →Digital Toolkit Development
Package specialist knowledge into a structured digital toolkit that customers or partners can use repeatedly.
Guide Price: From €750
Solution Ref: CHG-DPL-TOOLKIT
Build a Digital Toolkit →Knowledge Product Development
Turn accumulated experience, research or specialist knowledge into a product that can be delivered digitally.
Guide Price: From €500
Solution Ref: CHG-DPL-KNOWLEDGE
Package Your Knowledge →Business System Productisation
Take a working internal process, workflow or software-assisted system and assess how it could become a repeatable customer-facing product.
Guide Price: From €1,000
Solution Ref: CHG-DPL-SYSTEM
Productise a Business System →Digital Product Licensing
Explore licensing arrangements for suitable CHG digital products, systems, methodologies or other intellectual property.
Price: By Agreement
Solution Ref: CHG-DPL-LICENSING
Discuss Licensing →White-Label Solutions
Explore whether a suitable CHG product, system or digital capability can be supplied for another organisation to offer under its own brand.
Price: By Agreement
Solution Ref: CHG-DPL-WHITE-LABEL
Discuss White Labelling →Referral Partnership
Introduce relevant customers or commercial opportunities where CHG and a specialist partner provide complementary capabilities.
Commercial Terms: By Agreement
Solution Ref: CHG-DPL-REFERRAL
Discuss a Referral Relationship →Reseller & Channel Partnership
Explore opportunities for an appropriate organisation to introduce, distribute or resell selected CHG products and services.
Commercial Terms: By Agreement
Solution Ref: CHG-DPL-RESELLER
Become a CHG Partner →Product Co-Creation Partnership
Combine CHG technology and commercial capabilities with a partner's specialist knowledge, customers, data, assets or market access to create something new.
Commercial Terms: By Agreement
Solution Ref: CHG-DPL-COCREATE
Explore Co-Creation →Revenue-Share Opportunity
Where there is a strong commercial fit, explore whether defined contributions from each party can support a performance-linked commercial arrangement.
Commercial Terms: By Agreement
Solution Ref: CHG-DPL-REVENUE-SHARE
Propose an Opportunity →Strategic Commercial Partnership
Explore a broader relationship where CHG and another organisation have complementary technology, expertise, audiences, products or market access.
Commercial Terms: By Agreement
Solution Ref: CHG-DPL-STRATEGIC-PARTNERSHIP
Discuss a Partnership →If you solve the same problem repeatedly, you may already have the beginnings of a product.
Businesses often possess valuable intellectual property without thinking of it as a product.
A repeatable methodology, checklist, calculation, research process, decision framework or internal workflow may be capable of being packaged into something other people can use.
Don't build the entire product before proving somebody wants it.
Productisation does not automatically mean months of software development.
Where possible, establish the problem, proposition, audience and willingness to engage before committing substantial resources to the finished product.
Problem
Identify a meaningful problem worth solving repeatedly.
Proposition
Define what the customer would actually buy.
Prove
Test interest using the simplest credible commercial version.
Build
Invest further when the evidence justifies doing so.
Some CHG systems can become platforms for other businesses.
CHG develops technology, frameworks and methodologies initially to solve practical commercial problems.
Where there is a wider application, selected systems may be made available through licensing, configuration, white-label arrangements or partnerships.
What can we achieve together that neither party can achieve as easily alone?
A useful partnership should have a reason to exist beyond simply exchanging logos.
That reason might be technology, specialist knowledge, customers, distribution, geographic access, content, data, production capability or commercial reach.
Capability
One party contributes something the other does not already have.
Opportunity
There is a clear customer, market or commercial objective.
Responsibilities
Each party understands what it is expected to contribute.
Value
The commercial benefit and method of sharing it are defined.
You may already own something that could become more valuable.
Digital products can connect the wider CHG capabilities.
A product may begin as knowledge, become a digital toolkit, develop into software and eventually support licensing or partner distribution.
Intelligence
Research the problem, customer and commercial opportunity.
Product
Package the knowledge, process or capability.
System
Add digital infrastructure, AI or automation where useful.
Scale
Explore recurring access, licensing and partner distribution.
What could we create or commercialise together?
Perhaps you have knowledge that should become a product. Perhaps you need a system CHG has already begun to develop.
Perhaps you have customers, distribution, specialist expertise or market access that complements something we can provide.
Start with the opportunity. The commercial structure can follow.
Tell Us What You Want to Achieve →Not every opportunity needs the same commercial model.
Defined work can be purchased at an agreed price. Digital products may be sold or licensed. Partner opportunities may use referral fees, recurring licence fees, revenue sharing or other agreed commercial structures.
The appropriate model depends on the intellectual property involved, each party's contribution, the customer relationship and the commercial opportunity being created.
Prices shown are guide starting prices unless expressly stated otherwise. Licensing, white-label, reseller, referral, revenue-share, territorial and strategic partnership arrangements are subject to separate commercial terms and written agreement. Intellectual property ownership, permitted use, exclusivity, confidentiality, duration, support and termination provisions are defined where applicable before commercial use begins.
