Real Estate & SIRE
Help buyers discover, understand and experience property before they visit it — or before it exists.
SIRE brings together property, digital sales, AI visibility, interactive 3D and commercial intelligence to help developers, agents and property businesses present and sell more effectively.
The buyer's journey often begins long before the viewing.
Buyers research locations, compare developments, examine floorplans, study specifications, watch videos and increasingly ask AI systems for information and recommendations.
For off-plan property, there is an additional challenge: you are asking somebody to understand and potentially buy something that may not yet physically exist.
SIRE combines CHG's real estate, digital and immersive capabilities to help bridge the gap between the property and the prospective buyer.
Sell property using more than property listings.
The digital sales environment can connect discovery, information, visualisation, qualification and human sales activity.
Discover
Help prospective buyers find the property, development or opportunity.
Understand
Present the location, proposition, specifications and relevant information clearly.
Experience
Use photography, video, CGI and interactive 3D where appropriate to make the asset tangible.
Enquire
Give interested buyers a clear route into the human sales process.
From one property to an entire development.
Start with a specific property marketing requirement or combine multiple CHG capabilities into a more complete digital sales environment.
Property Digital Sales Review
Review how a property, development or real estate business is currently presented online and identify practical opportunities to improve the digital buyer journey.
Guide Price: From €350
Solution Ref: CHG-SIRE-REVIEW
Review Your Property Sales Journey →Property Sales Page
Create a focused digital presentation for an individual property or property opportunity.
Guide Price: From €500
Solution Ref: CHG-SIRE-PROPERTY-PAGE
Create a Property Sales Page →Development Sales Website
Create a dedicated digital sales environment for a residential development, from the development story through to individual property types and enquiries.
Guide Price: From €1,500
Solution Ref: CHG-SIRE-DEVELOPMENT-WEB
Discuss Your Development →Off-Plan Digital Sales Package
Build a richer digital sales experience for developments where prospective buyers cannot yet walk through the finished property.
Guide Price: From €2,500
Solution Ref: CHG-SIRE-OFFPLAN
Improve Your Off-Plan Sales →KLICK3D Interactive Show Home
Turn a suitable 3D property model into an interactive experience that allows prospective buyers to explore a show home digitally.
Guide Price: From €2,500
Solution Ref: CHG-SIRE-SHOWHOME
Explore KLICK3D →SIRE Development Experience
Combine digital property presentation and interactive 3D into a richer sales experience for a residential development.
Guide Price: From €5,000
Solution Ref: CHG-SIRE-DEVELOPMENT
Build a Development Experience →Property Type & Unit Expansion
Extend an established digital or 3D presentation across additional property types, layouts or units within a development.
Guide Price: By Quotation
Solution Ref: CHG-SIRE-UNITS
Discuss Your Unit Mix →Real Estate AI Visibility
Improve how clearly AI and search systems can understand the developer, agent, development, location and property proposition.
Guide Price: From €500
Solution Ref: CHG-SIRE-AI-VISIBILITY
Explore AI Visibility & Search →Real Estate Agent Digital Package
Improve the digital presence of an agency or independent property professional around their market, expertise, properties and customer journey.
Guide Price: From €1,500
Solution Ref: CHG-SIRE-AGENT
Improve Your Agency Presence →Real Estate Developer Digital Package
Bring together the developer's corporate presence, development information, buyer journey and digital sales capabilities.
Guide Price: From €2,500
Solution Ref: CHG-SIRE-DEVELOPER
Discuss Your Developer Platform →Property Market & Opportunity Intelligence
Research a location, property segment, development opportunity, competitor set or target buyer group to support a commercial property decision.
Guide Price: From €750
Solution Ref: CHG-SIRE-INTELLIGENCE
Explore Strategy & Intelligence →Bespoke Digital Property Sales System
Combine website, content, AI visibility, automation, interactive 3D and sales tools around a specific property portfolio or development requirement.
Guide Price: By Quotation
Solution Ref: CHG-SIRE-BESPOKE
Describe Your Property Objective →How do you sell something the buyer cannot yet visit?
The more difficult an asset is to experience physically, the more important its digital presentation can become.
Drawings, floorplans and CGI remain useful. Interactive 3D adds another possibility: allowing prospective buyers to explore the proposed environment themselves.
One 3D investment can support more than one sales activity.
Developers frequently commission 3D assets to create CGI images and animations. Where technically suitable, those assets may also provide the foundation for additional interactive sales experiences.
CGI
Continue using conventional rendered imagery for brochures and campaigns.
Video
Use predefined animation and walkthroughs for advertising and presentations.
KLICK3D
Explore whether the underlying asset can support interactive customer exploration.
Sales
Connect those assets into the wider digital buyer and enquiry journey.
Different property businesses. Different requirements.
SIRE can connect multiple CHG capabilities.
Not every property requires every technology. The appropriate combination depends on the asset, buyer, sales process and commercial value.
Digital
Websites, property pages, domains, hosting and digital infrastructure.
Visibility
AI visibility, content, authority and search-oriented information.
Experience
KLICK3D, 3D assets, CGI, video and immersive property presentation.
Intelligence
Market research, buyer intelligence, qualification and commercial automation.
What do you want to sell?
One apartment? A luxury villa? Twenty off-plan units? Two hundred homes? A development that has not yet been built?
Start with the property and the sales objective. We can then determine which digital, AI and immersive tools are useful.
Tell Us What You Want to Achieve →The technology should make commercial sense.
A single property may need a focused sales page. A substantial off-plan development may justify a much richer digital and immersive sales environment.
Existing websites, CGI, architectural models, photography, video and 3D assets can be incorporated where appropriate rather than automatically recreated.
Prices shown are guide starting prices unless expressly stated otherwise. Final scope may depend on the number of properties or units, existing digital and 3D assets, modelling requirements, languages, content, integrations, interactive functionality and the complexity of the required sales environment. Property agency, brokerage, transaction or commission arrangements, where applicable, are agreed separately from digital production services.
