Marketing, Media & Sponsorship
Give people a reason to notice, understand and respond.
CHG combines commercial thinking, content, campaigns, digital media and audience opportunities to help businesses communicate what they do, reach relevant people and create reasons for conversations to begin.
Marketing should help something happen.
A post, newsletter, article, campaign or sponsorship is not the objective by itself.
The commercial question is what you want the audience to notice, understand, remember or do next.
CHG can help turn an offer, idea, product, expertise or commercial objective into communications designed around a defined audience and outcome.
Who needs to understand what — and what should happen next?
Marketing becomes easier to evaluate when the audience, message, offer and desired response are clear.
Audience
Identify who the communication actually needs to reach.
Message
Explain why the subject should matter to that particular audience.
Media
Choose appropriate content, channels and formats.
Action
Give the audience a clear reason and route to respond.
From one message to an integrated campaign.
Start with a specific communication requirement or combine content, digital media, outreach and supporting infrastructure into a wider campaign.
Marketing & Message Review
Review an existing proposition, campaign or communication and identify opportunities to make the message clearer and more commercially focused.
Guide Price: From €250
Solution Ref: CHG-MKT-REVIEW
Review Your Marketing →Campaign Concept & Message
Develop the central proposition, headline, message and calls to action for a focused marketing campaign.
Guide Price: From €350
Solution Ref: CHG-MKT-CAMPAIGN-CONCEPT
Develop Your Campaign →Email Newsletter Package
Turn a business message, offer, announcement or story into a structured email communication designed to encourage the reader to continue.
Guide Price: From €350
Solution Ref: CHG-MKT-NEWSLETTER
Create a Newsletter →Social Content Campaign
Develop a coordinated sequence of social communications around a product, idea, event, launch or business objective.
Guide Price: From €500
Solution Ref: CHG-MKT-SOCIAL
Plan a Social Campaign →Business Content Package
Turn business knowledge, expertise or research into useful customer-facing content across multiple formats.
Guide Price: From €750
Solution Ref: CHG-MKT-CONTENT
Build a Content Package →Product, Service or Business Launch
Create the communications and supporting digital materials required to introduce a new product, service, project or business.
Guide Price: From €1,000
Solution Ref: CHG-MKT-LAUNCH
Plan Your Launch →Targeted Outreach Campaign
Build a focused campaign around a defined commercial audience, proposition and route to conversation.
Guide Price: From €750
Solution Ref: CHG-MKT-OUTREACH
Define Your Target Audience →Media Positioning & Story Development
Identify the knowledge, experience, project or viewpoint that could provide the basis for useful media conversations.
Guide Price: From €500
Solution Ref: CHG-MKT-MEDIA
Find Your Media Story →Digital Media & Press Kit
Create a central information resource that helps journalists, partners and other interested parties understand who you are and what you can contribute.
Guide Price: From €500
Solution Ref: CHG-MKT-MEDIA-KIT
Create a Media Kit →Sponsorship Package Development
Turn an event, audience, publication, community or digital property into a clearer commercial proposition for potential sponsors.
Guide Price: From €750
Solution Ref: CHG-MKT-SPONSORSHIP-PACKAGE
Develop a Sponsorship Offer →CHG Media & Sponsorship Opportunities
Explore opportunities for appropriate businesses, products or partners to reach relevant audiences through selected CHG-owned media, content or communities.
Price: By Agreement
Solution Ref: CHG-MKT-CHG-SPONSORSHIP
Discuss Sponsorship →Integrated Marketing Campaign
Combine strategy, message, content, web, email, social, media and other appropriate channels around a defined commercial objective.
Guide Price: From €1,500
Solution Ref: CHG-MKT-INTEGRATED
Build Your Campaign →Create once. Develop the idea across channels.
A useful business idea should not necessarily disappear after one post or one email.
A strong subject can become a website article, newsletter, social campaign, video discussion, presentation, media pitch, FAQ or AI-visible knowledge resource.
Sometimes the story is the marketing.
Businesses and experienced people often possess useful knowledge that never becomes part of their public positioning.
Research, practical experience, original projects, informed opinions and unusual applications of technology can all create potential reasons for journalists, publishers and audiences to pay attention.
Identify
Find the expertise, project, evidence or viewpoint worth discussing.
Frame
Turn the subject into a clear and relevant story angle.
Package
Prepare useful supporting material, information and media assets.
Approach
Identify appropriate publications, journalists, channels or partners.
An audience can become a commercial asset.
Sponsorship is not simply selling advertising space. The stronger proposition is an appropriate connection between an audience, a subject and a business that has a legitimate reason to be part of that conversation.
CHG can help organisations structure sponsorship propositions — and can also explore appropriate sponsorship or media relationships around selected CHG audiences and digital properties.
AI can accelerate production. It cannot replace the reason to communicate.
AI can help research, structure, draft, adapt and repurpose communications at considerable speed.
Human experience remains important in deciding what is worth saying, what is credible, what matters to the audience and what should ultimately be published.
Human Objective
Define the commercial reason for communicating.
AI Assistance
Accelerate research, drafting, variation and repurposing.
Human Review
Check context, credibility, tone and commercial relevance.
Distribution
Put the message in front of appropriate audiences and channels.
What do you want people to know or do?
Marketing can connect to the wider CHG toolkit.
A campaign may require only a message and content. Or it may benefit from a landing page, AI visibility, research, automation or an immersive experience.
Intelligence
Understand the audience, competitors and opportunity.
Digital
Create landing pages, websites and supporting infrastructure.
Visibility
Improve content for search, AI discovery and authority.
Experience
Add video, multimedia, 3D or interactive experiences where useful.
What do you want to achieve?
You may not need a marketing campaign. You may need a clearer offer, a better message, a particular audience, a useful piece of content or one good reason for somebody to respond.
Start with the outcome. We can determine the appropriate message, media and route to market.
Tell Us What You Want to Achieve →Start with what needs to happen next.
A single campaign may solve the immediate requirement. Where regular communication is commercially useful, content and marketing can also be structured into an ongoing programme.
Existing websites, audiences, mailing lists, social channels, media assets and content can be incorporated where appropriate rather than automatically recreated.
Prices shown are guide starting prices unless expressly stated otherwise. Final scope may depend on research, audience definition, content volume, languages, creative production, media requirements, campaign duration, distribution, advertising spend and third-party platforms. Paid media, advertising, printing and other third-party costs are additional unless expressly included. Sponsorship, advertising, referral and commercial partnership arrangements are agreed separately.
